11 Ways To Market Your Retail Kurti Business (Offline & Online)
Posted on January 12 2019
Having possessed the art of curation and innovation is a blessed trait and channelizing this virtue into something purposeful is what makes for successful people and their successful businesses. Fashion is one such field that intrigues a lot of folks and to combine this interest with entrepreneurship is key to their success. The most economical way to start your journey as a fashion entrepreneur is to initiate a custom and wholesale kurti boutique. Your eye for trends and couture and a few management tricks can unfold leaps and bounds of success for you and your startup and you wouldn't regret taking this decision, we promise.
As overwhelming as starting and running a new venture itself can be, in the hustle of it the business owners often do not pay much attention to promoting their business. Advertising may not be as popular among small businesses but it is very essential for inducing demand for the product.
Not all entrepreneurs are aware of all the ways that they can promote and spread a word about their venture. If you’re on your quest to look for all the ways that you can announce to the people all about your ethnic wear business, here’s a guide for you that will assist you to do the same. Let’s take a glance.
- Newspaper Advertising
The most basic and conventional way to reach out to the masses and spread a word about your new ethnic wear boutique is to get an advertisement printed in the local newspaper. Newspapers help to spread the news to maximum people at a lower cost. Make sure your ad is attractive enough to pique curiosity among your target audience. Mention your Unique Selling Point in the ad and formulate some promotional early bird discounts at the opening of your store to attract more people. You could hire a professional graphic designer to design your ad if your budget allows you to do so.
- Efficient Manufacturer
While promoting a local business, we often tend to overlook its starting point. If you source your ethnic wear collection from an inefficient kurti wholesaler who does not supply you with the latest fashion trends in women’s wear continually, then there’s not much left to promote in the first place. Source your collection from an efficient kurti manufacturer who keeps innovating with new trends and styles and provides you the best-in-class service. Such a source might, at times, even connect you to further sources of ethnic wear.
- Magazine Advertising
Magazine advertising works in attracting high-end consumers, especially if you’re targeting the upper middle class or the elite class. You could request a local magazine editor to include pictures of models wearing your clothes along with the story of your business. Organic stories and images touch the emotions of the readers and help them connect to your brand easily. Make sure you choose to advertise in a widely read magazine that caters to the age group you’re targeting at.
Other than getting ads printed in newspapers and magazines, another creative way of promoting your retail kurti store is to attach colourful and eye-catching flyer and pamphlets with local newspapers and magazines. Hire a professional graphic designer to design your pamphlets. Make sure the pamphlets contain all vital details about your store. Formulate your store’s Unique Selling Point and mention the same in the pamphlet. Make it look attractive to magnetize more and more people to your boutique.
- Eye-Catching Display
A great way to attract passers-by to your store is to make sure that your store display windows feature some of your best pieces that are trendy and eye-catching. This method will definitely increase your store traffic, shooting up your sale. Try to make your window display aesthetically pleasing featuring sophisticated and minimalistic interior as aesthetic plays a big role in creating an impact on the customers. Make sure your display stands out from the ones on the neighbouring stores.
- Keeping Customers Up-To-Date
Once you create a customer base, it is important to make sure that their visits to the store are iterated. Maintain a database of your customers’ phone number and keep them updated with the latest stock introduced to the store. Keep pinging them about any promotional offers or store discounts, because obviously, who doesn’t like a sale. Keep them updated about any events that you are planning in the store. Ensure them strict privacy of their personal details.
- Digital Marketing
In this changing time, promotional activities have taken a step forward because of the introduction of digital marketing. Nowadays every other person uses social media platforms like Facebook, Instagram and Twitter. A new way to advertise your store is to publish about it on these social platforms for mass reach. You could create your own page on Facebook and Instagram and post about your products on them. Hire models to do a shoot with your clothing and post those images on your pages so as to invite more and more people to your boutique. Post about any discount offers or sales in your store or any event that will take place in your store. Engage your audience as much as you can and the results won't disappoint you.
- Promotion Through Influencers
Another great way of spreading a word about your Indian kurtis to a great number of people is to hire some social media influencers. These bloggers and influencers have a huge following and when these famous internet celebs post wearing your clothes, the impact is overwhelming. Hiring these influencers can be a little pricey so it is advised to use this method once you are well settled in the business. However, don’t fall prey to a fancy large number on an influencer’s profile. Instead, find out which social media influencer has a genuine following that can actually benefit your ethnic wear business.
- Creating Your Own Website
A very convenient and inexpensive way of increasing your kurti sale is to hire a professional website designer to create a website for your boutique where you can also sell your wholesale kurtis or custom ethnic wear online. It is a super easy technique with no additional investment required for selling your kurtis online. It accounts for a lot of extra income and demand from the entire country. Make sure your website is convenient to use and not too technical. Divide the clothes under various sections like casual kurtis, workwear, partywear, semi-stitched, etc.
Promote your website through your social media page or through influencers. You could also update your current customers about your new venture by pinging them on their phones.
Another way of expanding your customer base is by organising various events in your boutiques like ladies’ luncheons. You could also contribute towards some charitable work in public charity events to prompt your boutique to the masses. This way more and more people will be enlightened about your venture. Your existing customers will bring in more people to the events that you hold in your own boutique and this will definitely act as a promotional boost for your venture.
Introducing sales and other promotional offers like ‘buy one get one’ are great incentives for promoting your ethnic collection of kurtis, suit sets and more. Everyone likes a good deal and they are very effective in attracting new customers to a store. They are also a great way of clearing out your existing stock and introducing new pieces to the store. One trick for introducing sales would be to not be too frequent with them. A lot of sale and discount offers often lead to making the customers assume that you are not able to sell your clothes ‘cause maybe they are not good enough and that assumption can prove really toxic for your business. Therefore, it is wise to introduce incentive that offers the customers a free kurti at a purchase of a minimum amount that you can set according to what you think is best for your store.
These are some of the easy and not so expensive ways to promote your boutique and help your brand boost its sale to unexpectedly high levels. Don’t limit the growth of your ethnic wear boutique to where it is now, let it reach newer heights by promoting it to more and more people. Try these techniques for your enterprise and see it take an edge in the fashion market. If you match your techniques with your business vision, you wouldn’t be disappointed by the results.