How To Start Your Kurti Boutique Online
Posted on March 13 2019
Fashion is one attribute of the modern society which is constantly changing. New Seasons = New Trends. To keep up with this ever-altering trend-train, fashionistas around the world are swearing by online sites and boutiques, which make the whole tiresome and time-consuming process of shopping its easiest best with just a bit of scrolling and a few clicks here and there.
If you're a budding fashion designer, or someone who's planning to expand their wholesale kurti business into the vast world of e-commerce, then this is the article for you. By the end of this, we assure you that you'll know the ins and outs of the online fashion industry like the back of your hand, including designing, supplying, transit and a ton more!
Clothing usually has high markups, which allows you to make some alterations along the way without destroying your profit margins. For example, kurtis and pants often have a 100-350% markup, which leaves a significant space for you in there for to discount products as per your will and gives you a fair chance in competition with the big names of fashion retail.
Likewise, clothing is similar to jewelry. You can make a fair amount of profit here since much of the pricing is subjective based on the look, and you get to choose from thousands of niches within the market. Let's not forget that it is imperative to know the best tools and techniques to build online fashion boutiques from scratch before you delve into it. Finally, we'll give you some tips and tricks for creative marketing, and promoting your boutique.
So, without further ado, here's our guide on how to open an online kurti store.
Kurtis usually comes from all kinds and sorts of ethnic kurti wholesalers and suppliers, so it can be quite challenging to figure out exactly where you're going to be able locate the best items at the best price for both you and your hopeful customers. The first rule of apparel business is to decide on a niche.
It may sound feel like a good idea for your approach to be similar to that of massive kurti manufacturing companies by selling everything from men's clothing to jewelry, pants, shirts, and socks. But, the most successful brands start with something much smaller and precise, which they are comfortable with.
For instance, you may cater to women who are interested in a casual and dressy ethnic looks for both everyday wear and occasions. These items are going to be great to find all in one place with its particularity for the average consumer, and there's a huge scope for you to decide what price tags you want to put on these products, as was mentioned above. There's no particular benchmark for people for general clothing like such as most of it is relative based on quality and make.
Invest some quality time for research and trust me, it'll bear fruit. It's very important to have a relationship of trust with your supplier as there are always ups and downs in a business, where it becomes extremely significant for your associate business circle to have your back.
Second on the list is shipping. Transportation of the items which people are ordering from your site online is an extremely significant aspect which will ensure the smoothest operation of your boutique for the longest time with the most loyal circle of consumers, without any complaints.
Read More11 Ways To Market Your Retail Kurti Business (Offline & Online)
The primary concern should be costing. If you're a brand which ships to addresses both within your country of operation and internationally, there's two ways for you to go from here ≈ you can either set two different rates for shipping national and international respectively or set a flat rate for standard shipping world-wide as per the time required for the item to reach the location of the customer.
One hack, from our personal experience is:
Set respective national and international rates in general, but also set a limit of expenditure beyond which the shipping will be free. For example if one spends over Rs. 2000 on the site being a national customer, their shipping becomes free whereas if international, the total amount must be Rs. 5000 or above. This usually pushes the customer to reach the required mark because let’s be honest here, we'd rather buy an extra kurti than pay Rs. 200 for shipping if we can get it for free anyhow.
Another question to ask yourself is if you'll offer the option of Express 1-2day Shipping. This is an expensive alternative so you have to decide whether it is in your abilities to provide this in an early budding stage of your online kurti boutique. Choose the correct delivery system no matter the method, because the items must be shipped to the correct location within the promised time period, without getting misplaced or damaged in transit (packaging is also a point of concern which you must keep in mind.)
If you’re a small boutique, a great way to make your customers feel valued and encourage them to return to you is to personalize your orders. You can include a little card in their order thanking them for their purchase. These little gestures are usually hugely appreciated by the consumer circle.
The design of your site is what will be the very first impression of the entirety of your brand on your consumers. The layout should be simple but effective. It should be attractive at the very first glance and user-friendly as one delves deeper to search and shop. You want to make sure that is as simple as can be for your customers to find what they’re looking for, this will make them much more likely to make a purchase. A beautiful template can make a great first impression. It is said, a book shouldn't be judged by its cover. But this rule does not apply to the internet at all.
Online, a book is always judged by its cover. Internet users can be extremely fickle. You have one chance to grab their attention or they’ll go elsewhere, and you’ll lose your customer to your customer. This means it is imperative to choose your template with utmost care. There are many e-commerce platforms like WooCommerce, Bigcommerce, Shopify, Volusion, and many other that make templates just for online boutiques.
Since it's a popular industry, the simple steps you need to follow are – go to the clothing or fashion category and choose the template that suits your brand and that's that. It's as simple as that
We hope this guide was helpful to you, and you're all set to put your plans into action, and create the online ethnic boutique of your dreams!