How To Start Your Own Boutique With Economical Wholesale Kurtis
Posted on January 25 2019
Passion and a creative eye induced with the desire to become a worthy entrepreneur should never be left idle. If you can turn what you love into your profession, success comes your way by leaps and bounds. One such way of diverging your creative juices in a productive direction is to open an ethnic wear boutique. It is the perfect platform for collaborating your eye for fashion and your desire to become a business woman/man. Although the idea of starting our own business may seem very pleasant, putting it into action is not a cakewalk. There is a lot of deliberation that goes into it and a lot of technicalities that go behind it.
Here is a guide for you on how to commence your own boutique on an economical scale to make thing easy for you aspiring entrepreneurs. Let’s take a look.
Evaluate Your Capital
The very first step into opening a retail kurti store is to evaluate the amount of capital that you are capable and willing to put into the business. The diversity of the target audience, the location of the boutique, the stock in the inventory, everything can only be decided once the amount of capital that goes into the business is determined. Your accountant can help you figure out the money that you can put in by yourself and if there will be a need to get a loan sanctioned for the opening of the boutique.
Decide Your Target Audience
The next step into entering the fashion business is to decide whose needs are you willing to cater to. Are you willing to sell your kurtis to housewives, to office goers or to college going girls? Are you willing to sell casual kurtis, formal kurtis or partywear kurtis? This step is the very foundation of starting any business and all further decisions regarding the inventory and the marketing and the choice of location will also depend on this decision. It is advisable to not limit your audience to one type. Try to cater to the needs of all the sections of the women community if your budget allows you to do so. This ensures variety and hence, greater demand by the customers.
Look for The Perfect Place to Start
The location of the ethnic wear boutique is a key determinant of its popularity among the masses. Make sure that the boutique is situated at a convenient location which is easily accessible to all the customers. Very crowded marketplaces should be avoided as it becomes difficult to commute to such places. If possible, go for a location at the city heart. It is also important to keep your budget in mind while looking for the perfect location. Posh locations usually come with huge lease and rent rates. If your budget doesn't allow you a hip location, try going for a developing location in the city. The rent prices for such locations is usually less and the chances of future development of the area are quite high. It is advised to hire a professional broker to guide you through the location phase.
Look for Competitive Staff
If you want to establish a boutique where you sell custom ethnic wear as well, then a competitive group of tailors and embroiderers is a must. The intricacy and detail attentiveness of their work becomes the foundation of the success of your business. The more skilled the staff, the better the customer satisfaction and loyalty. Employ experienced workers with great work of hands and see how your customer scale shoots up. Carelessness with choice of staff will never result in repeated visits of your customers and we definitely don’t desire that.
Research for Latest Trends
Trends are elementary to fashion and being up-to-date with the variety of clothes that you provide in your boutique is very essential for its success. Research well for the latest trends that are shooting in the market and make sure to stock your inventory according to them. Lack of latest wear in your store will drift your customers to other boutiques which will result in a drop in sales. To avoid such a situation at all times, this step must be iterated even after the establishment of the boutique in the market. Trendy and fashionable pieces will attract more and more customers and will also ensure customer loyalty to your store.
Find Genuine Wholesalers
To establish economies of scale, or in layman’s language, to cut the cost it is always advisable to look for wholesalers to supply you kurtis. When you buy kurtis in bulk, the cost of them decreases and this gives you a chance to increase your profits. Find genuine and good wholesalers who sell on trend and fashionable kurtis at reduced rates. Compare various wholesalers and their rates and don’t settle for the first one that you find. You could also directly contact kurti manufacturers to supply ethnic wear to you. Keep exploring new wholesalers from time to time to keep up with the variety.
Stock Your Inventory
Always make sure that your inventory is stocked with excellent clothing. Do not let your inventory go out of stock. You definitely don’t want to ask your customers to visit later when you refill your collection. Customers never like to go home disappointed. This will most definitely shift your customer base to the other boutiques and that is the least desirable thing that can happen in a business. Make sure the inventory suffices with the newest trends to attract more and more people. Stock your inventory according to your decision of which section of the women community you want to cater to.
Make a Marketing Plan
There is no point of establishing a business unless the masses know about it. Marketing your business is very key to its growth. You definitely want more and more people to visit your store and buy your clothes. For this, you must plan out your marketing strategies. Research well about all the ways how you could promote your store and reach out to the public. For starters, you could give out ads in the local newspapers or attach your store pamphlets along with the daily newspaper. When you form a customer base, you could collect their phone numbers and keep them updated about the latest style incorporations in your store and any other promotional campaigns like discounts and other offers. In this digital era, you could take some help from digital marketing trends and spread a word about your business through social media platforms like Facebook and Instagram.
An additional point to keep in mind in the process of establishing your store to ensure some aesthetic for your boutique. While doing the boutique interior, try to set a definite theme for your store. Make your store look inviting and pleasant to visit. The impact that the aura of the business place creates in a customer's mind is understated. Divide your clothes into sections, like office wear and formal kurtis in one section, casual home-wear kurtis in one section, party-wear kurtis in one section. Allow your customers some space so that they can explore the variety on their own. All of this, of course, depends on how much your budget allows but a sophisticated looking boutique with less clutter is easily achievable by all.
With that our guide of all dos and don’t of starting a boutique comes to an end. Let your creativity unfurl into something purposeful and let your desire of becoming your own boss come true. These guidelines are something that will be very helpful if implemented in your business. Boutiques are a phenomenal career option for women who want to start working. Just take the leap, commence your research and get rolling with your very own store.