The Best Retail Store Interior Ideas To Attract Customers
Posted on April 04 2019
Shopping, as the world has eternally known it, has been around for the longest of times; and retail shopping has been the foundation on which the skyscraper of the Lifestyle industry had laid forth it's primary pillars.
In today's day, however, with the Internet revolution coming into play, retail shopping has subsided if not become a seldom occurrence. Hence, mighty attention to detail has become a necessity, and no longer a luxury for retailers. A shop's entire look, both inside and out, can make or break its opinion as a whole within the shortest span of time.
Among the plethora of things to consider and reconsider when decorating a store, the most iconic and crucial few are mentioned in this article.
Front Things First
The exterior of a kurti retail store is what will primarily attract the eyes of the beholder. A shop which is dazzling and inviting has more chances of getting customers then a shabby looking one. A minimal but representative hoarding can certainly make more than a few heads turn. The name of the shop in bold font with quaint artistic detailing representing the style of your apparels can be a great base to improvise on. Something which shows your creativity while being eye-catching is certain to bring in customers if for nothing else but sheer curiosity and intrigue.
Another important aspect are mannequins. It's the easiest way of showing off your most beautiful ethnic wear without overcomplicating. In fashion retail trade visual display of goods can have a big impact on the sales and what can be a better option than mannequins to display ones products. A perfect skin, ultra thin waist and long beautiful legs, they pop out from the windows of a shop. They tempt us to give a look while passing by the store. This is the world of mannequins.
2. Through The Doorway
The door stands as the transition between the outside world and everything you have curated in your ethnic wear boutique. Everything that the shop has to showcase should catch the entrant's eyes at very first glimpse.
Here, you give off your essence to your hopeful shoppers : whether you're a store for the casual everyday girl next door, or a designer worth thousands – this is where it all commences.
The viewing periphery of the shopper should be kept the most aesthetically pleasing as can be kept. Neat rows of clothes on either side with bright beautiful lights which perfectly showcase colors of all your clothing are a must.
3. Look Left, Look Right
It's basic human instinct to look on either side once entering new territory, and that's what you can take full advantage of. Being an ethnic wear retailer, you have a bouquet of options of how you can showcase all your apparel so that the customer does not miss any. A great option is to categorise apparel starting from festive wear all the way down to everyday wear, provided the most glitzy and glamorous clothing will always catch the eye of the shopper more often than casual wear ever will, no matter how beautiful.
This is where all your categorizing skills will shine through. Maintaining a harmonious theme throughout the store is what will make the shopping experience of your customers the most comfortable and enjoyable. This can be done with reference to a the VIBGYOR or any color palette of your choosing. Another important aspect is sizing. The most common cases in which the shopper is not able to purchase a product in spite of liking it is when they cannot find their most ideal size. For easy access, the best idea is to sort the sizes from smallest to largest in an increasing order as that is the most generic method every mind has pre-adapted to.
4. Let There Be Light
The lighting of your shop is certain to grab eyes with the just the right warmth and brightness. Lights should be such that they perfectly showcase all the stunning colors of your ethnic wear, yet not too strong that they hurt the eyes. A perfect mellow balance is all you need which can be curated to suit your preference and liking.
5. Mirror Mirror on The Wall
Mirrors can be used as a great multipurpose tool to up the style quotient of your shop. A full length mirror or a wall mirror can make the ceiling of your shop look a lot more higher than it already is giving it a more richer look. Mirrors also worked great for reflecting light and giving the shop and all together energized and preppy look. Oddly positioned pillars erected during construction can be given a chic look by placing mirrors on all four sides. Quirky quotes on mirrors are also sure to grab attention.
Now, to mention the most obvious fact about mirrors, they are a great way of imparting confidence in your shoppers whilst they grab a quick glance while considering purchasing or trying on one of your kurtis or the like.
6. A Walk To Remember
Long passages make for the best of retail therapy walks and that's sure is a tried and tested truth.
The flooring of your store should always lead to the very end, in an elongated manner pertaining to the old saying "where the eyes go, the feet will follow." Moreover, the pathway should be such as if a breeze gliding through. It should be a smooth yet engaging walk which takes the shopper to the very end of the shop and then brings them back to the front. This will give all your items brilliant exposure and nothing will miss the eyes of the shoppers walking in through your doors.
While the actual dimensions of the shop play the most vital role in this ballgame, an easy way to attract shoppers to the very end and all the little nooks and crannies, is to install striking pieces of art or apparel styled in an out-of-the-box way.
7. Stop and Stare
Whilst a smooth walk throughout the store is integral, it's also necessary to halt the shoppers and give them pauses so that they are not in-and-out quicker than you can say Vogue.
Being primarily wholesale kurti manufacturers, there are many ways in which you can jazz up your shop and place eccentric items on centre-tables or elongated shelves if the shop also deals in accessories and shoes, the breaks in the pathway would be a great way to break the monotony from the apparel and show off your best off the lot besides just clothes. Help your customer create their perfect complete outfit, and they will never need to walk into another shop.
Fashion-centric artworks or framed photos, or even laminated posters which illustrate the primary style of the shop as a whole can prove to be brilliant centerpieces.
8. Check, please!
Finally, and by far the most awaited aspect of the entire article, the billing counter - the most practical as well as most classical place two position your checking counter should be at the front left side of your shop provided according to statistics most number of people start shopping from the right and end on the left. Placing the counter in an outlandish position will prove it difficult to be found by the customers and might cause inconvenience. Small trinkets at the counter are also certain to clutch attention.
To conclude, with these pointers and your imagination in the mix, the shop of your dreams is only a few steps away.